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Marc Ecko's Empire
But Marc Ecko, born Marc Milecofsky, didn't get his start spitting rhymes or selling dimes. "I could draw. With drawing and as an artist, I was good at that."
Though he grew up decidedly middle class, Ecko is now supremely wealthy. He even recently purchased a bona fide castle in his home state of New Jersey.
Today the kid who mulberry handbags once raked leaves to earn money for a pair of Adidas now sells air max 90 his own sneakers, as well as jeans, T-shirts, sweatshirts, button-downs, blazers, watches, skirts, dresses, handbags and more. Last year revenues of Ecko Enterprises exceeded $1 billion.
Hip-Hop Across the Style Spectrum
The fact that a isabel marant sneaker sale 35-year-old, Jewish father of three is also jordan 11 bred one of hip-hop culture's style mavens may be surprising. But for Ecko, who came of age in the late 1980s after rap had already moved decisively into the celine tote mainstream, it makes perfect sense.
"You know, growing up in the '80s in America … in the Northeast was a unique moment in popular culture," he said, "and you are a product of air max trainers your environment, and quite simply, Lakewood was really kind of ethnically, you know, mixed, where the emerging cultural trend among young people was hip-hop."
Ecko said that when jordans for sale he first started isabel marant the company jordan 11 with his sister Marcie the brand was considered too white for hip-hop retailers and too black for retailers catering to the white skater crowd. But the pair found a way to appeal to an even broader demographic than just whites or blacks.
Marc Ecko Enterprises has now grown to include 12 separate fashion and lifestyle lines that cross a broad spectrum. From rapper 50 Cent's G-Unit line of hip-hop attire to the Zoo York brand aimed at skaters, Ecko appears to have bridged the gap that would have been his downfall.
"I was aware of this convergence in culture," he said, "and that what was going to validate whether something was cool or not was if you could look at it unemotionally, minus color, and say is it cool."
Ecko's confidence in his brand and his ability to seek out what is cool (or not "naft," as he likes to say) was the deciding factor in whether his life's work was to adidas jeremy scott be fashion jeremy scott adidas or prescriptions.
"I was wide-eyed and jeremy scott wings arrogant enough to believe I could do it," Ecko said. "I remember driving to ShopRite with my sister Marcie … and telling nike air max shoes her to leave college, we're going to start this business, it's mulberry alexa going to take us wherever we could dream, she was like, 'You're crazy.' And six months later she finished jeremy scott wings up and she came home to be my partner."
Now Ecko is attempting to redirect the success of his fashion empire into more socially conscious initiatives, like Sweat Equity Enterprises. The adidas originals jeremy scott course is an afterschool design and mentoring program for underserved New York City teens.
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